How to Get Sponsored: Analyzing Remotion & MediaBunny

To understand this, we analyzed Remotion (a Platform) and MediaBunny (a Library). They have completely different models.

1. The Remotion Model (The “Platform” Play)

Remotion is a multi-million dollar business. They do not run on “Sponsorships” (Donations). They run on Licensing.

Why Companies Pay Remotion

Companies don’t pay because “they like open source”. They pay because Remotion makes them money.

Use Case: A company like Uber wants to send 10 million personalized “Year in Review” videos.
The Pain: Building a rendering engine costs $200k in engineering salaries.
The Solution: Pay Remotion $500/month for a license. It’s cheaper than hiring an engineer.

How They Monetize

Dual Licensing (The key to their success):
- Free: For individuals, OSS projects, and small startups (<3 employees).
- Paid: Companies with >3 employees MUST buy a “Company License”.
Infrastructure (Remotion Lambda):
- They built a service to render videos on AWS Lambda.
- They charge a markup or require a license to use this efficient tech.

Takeway: You won’t get “Sponsors”. You will get Customers who pay for a “Commercial License” to use Kinetix in their SaaS.

2. The MediaBunny Model (The “Component” Play)

MediaBunny (by Vanilagy) is a technical marvel—“FFmpeg for the Web”.

Technical Gratitude: Developers use it, realize how hard it was to build (MUXing bits manually), and donate $5-$50/month as a “Thank You”.
Influence: Sponsors might want to influence the roadmap (“Please add MP3 support”).

The Reality: This model rarely builds a large company. It pays for servers and coffee, but not a team.

3. Your Strategy for Kinetix

If you want to build a business, Copy Remotion, don’t copy MediaBunny.

Step 1: The License (The “Fair Source” Model)

Change your license from MIT to a limit-based license.

“Free for personal use & startups under $50k revenue.”
“$99/mo for commercial SaaS products.”

Step 2: Solve a “Money Problem”

Don’t just sell “Text Animation”. Sell “Automated Marketing”.

If a Real Estate company uses Kinetix to auto-generate video tours from photos, they will happily pay you $500/mo.
Pitch: “Kinetix is the engine for your AI Video SaaS.”

Step 3: Sell “The Hard Stuff” (Cloud Rendering)

Your “Headless CLI” (from our previous Roadmap) is your product.

Give the Canvas SDK away for free (MIT).
Sell the Cloud Renderer (API) that converts that JSON to MP4 on a server.
Why? Browsers crash. Servers scale. Startups will pay you to handle the crashing.

Conclusion

Don’t ask for Sponsorships. Startups don’t sponsor; they buy tools. Position Kinetix as “The Enterprise Video Engine”, make it free for hackers, and charge the companies who build businesses on top of you.